What Tools Do You Need To Be An Effective Product Manager: Part 1?

How to manage products effectively?

Plant Analogy :

Any product and its management is somewhat similar to any growing plants which bear fruits. The fruit is a product and the person who grows it is a product manager.

So if you want to be a product manager you need to act like a complete care taker who has committed his life for the product to sustain and grow.

I have spoken at length about how the product manager thinks and acts. Please take some time to check out the below article.

Tools For Effective Product Management:

When this role was not very popular and very few people understood the value if it, most of the managerial activities happened through classic spreadsheets, PPT’s and some PMS(Project Management Softwares )to define a product roadmap but this software were not designed keeping Product Manager at the center. But now as this role is becoming very crucial for any product-based startups and growing companies many effective tools have been developed which cover the following essentials to support product management roles taking up this challenging role.

  • Analytics
  • Customer feedback
  • Design and wireframing
  • User experience testing
  • User onboarding
  • Collaboration and productivity
  • Project and task management
  • Analytics
  • Customer feedback

1. Product Strategy and Roadmapping:

I have not used all of them but will share what i felt easy to use and which helped me outline my strategy, defining features, capturing innovative suggestions, lay down user story and prioritizing it.

1. Aha!

source
Source: Aha!
  1. Defining User persona
  2. Doing market research
  3. Competitive Analysis
  4. Identifying weaknesses and pain points

2. ProductPlan

src

2. Analytics:

Data sourcing and analysis, I feel is one of the key factors for deciding your success and failures as a product manager. So if you are working on improving an existing product or planning to release new features altogether you first need to measure what your users are doing with it. How are they behaving while experiencing your product, what is the stickiness factor, what ticks them, what forces them to leave your product etc etc.? These are important metrics to measure.

1. Google Analytics:

This the most widely used analytics tool which helps you discover where your traffic is coming from and what people are doing on your site.

2. MixPanel :

Analyze user behavior across your sites and apps. Then send messages and run experiments from what you learned–all in Mixpanel.

3. GeckoBoard:

With Gecko, you can easily build the KPI metrics and share it across your team members. Geckoboard pulls data from more than 60 sources to display real-time dashboards that show company performance.

4. Customer Feedback :

Product Managers one of the key responsibilities is to ensure they are closely tracking customers' behavior and capturing feedback. They always champion customer’s cause, listen to their problem statement, review their feedback, and work closely with the product development team to improve their product constantly.

1. Google Forms :

This one is one of my favorite tools to run a quick and effective survey and capture customer feedback. It’s easy to set up and make actionable. Also, it can be integrated with any web and app easily.

2. SurveyMonkey :

To know more survey more and you may be able to define a real actionable to enhance your product user engagement and experience.

3. Typeforms

What’s Next?

In the next part, we will see how a product manager after getting user insights manages other relevant phases of the product life cycle and what are the tools he employs for the same.

  • User experience testing
  • User onboarding
  • Collaboration and productivity
  • Project and task management

Summary :

I would sum up this article with food for thought:

If you aspire to be an effective product leader always trust data which your user is giving. Until you empathize your customer and are willing enough to listen and learn about their needs you will never be able to deliver a product which can solve real-world problems and create measurable impact.

THANKS, A LOT……

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